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Why Granular Content Matters for Effective Sales Enablement

Why Granular Content Matters for Effective Sales Enablement

A key element of sales enablement is providing sellers with relevant and useful content in a timely manner during the sales process. And most sales organizations spend a lot of time and effort to do just that. However, according to SiriusDecisions, “60 to 70 percent...
Podcast – Sales Enablement Defined

Podcast – Sales Enablement Defined

Recently I was asked by the Sales Enablement Society (“SES”) to offer my definition of sales enablement, as an alternative to the one the Society’s Definition Working Group came up with.  The article I wrote was then published on their website and in various sales...
The Definition of Sales Enablement

The Definition of Sales Enablement

Recently I had the honor of being asked by the Sales Enablement Society (“SES”) to offer my definition of sales enablement, as an alternative to the one the SES Definition Working Group came up with.  My definition follows, along with the reasons for it and...