Value Proposition

For the first time sales and sales management methodology is echoed in Salesforce.  It has changed the face of communications with my Regional Vice Presidents because we are now able to proactively deal with our sales management challenges using metrics, not opinion, to guide our thinking.

Thanks Adventace!

Alan Facey

Chief Customer Officer, Newforma

Our Value Proposition

Fulfilling the promise of CRM!

We are global sales and sales management consulting company.  Over the past 25+ years we developed a comprehensive set of sales and sales management processes, tools, and metrics (our methodology).  Given the results our clients have achieved (see the bottom of this page), we believe we have proven them to be “best practices.”

From that foundation and after years of development effort, the Adventace Sales Management System™ ( “SMS”) has been deployed on the Salesforce platform, and is available through the Salesforce AppExchange.  It provides Sales Executives, Sales Managers, and Salespeople with the distinct benefits and differentiators outlined below that have resulted in an increase in revenues and reduced cost of sales.

The Adventace Sales Management System has literally fulfilled the promise of CRM!
Sarah Kilburg

Vice President, Customer Experience & Sales Enablement, TransUnion

Proven Benefits

Sales Executives

SMS enables sales executives to better drive their sales operation top-down by providing them with future-looking predictive metrics.  At any level of the organization, these metrics allow detection and proactive resolution of problems today that otherwise would impact results tomorrow.

Our sales VPs are better able to identify Account Executive development needs through skill analyzer tools. They have a clear view of where their AE’s are challenged and where they may need assistance. The tools provided enable our sales managers to craft focused and more precise development plans.
Carolyn Cronin

Regional Vice President, TransUnion

In only one quarter we managed a key predictive metric, the A/B Ratio, which measures our sales organization’s ability to call “above the power line, to a 1900% improvement.

Diane Bauer

Vice President of Sales Operations, Newforma, Inc.

Sales Managers

SMS provides a complete coaching system, including opportunity assessment and management, pipeline balance and management, predictive metrics, and skill development for salespeople.  This enables Sales Managers to help Sellers achieve ongoing metric-based performance improvement.

The impact of the Adventace Sales Management System™ has been tremendous. It takes me less than 10 minutes to get a complete, accurate view of my entire region.
Dan Smith

Vice President, Financial Services, TransUnion

Sales Professionals

Sellers win more business and shorten sales cycles by creating custom emails in minutes summarizing key results of sales calls and agreed upon next steps with buyers, enabling them to define, manage, qualify, and control their opportunities.  SMS also generates a key tool, called an Impact Tree™, to help them win B2B buying committee sales.  Sellers want to use SMS!

Award Winning & Salesforce-Based

Our Salesforce-based application has won or been nominated for several awards ranging from Top 10 Salesforce Innovator to Top 10 Cloud Solution Provider

World's First and Only

"Adventace SMS is the only application in the world that echoes a comprehensive sales, sales management, and sales executive methodology in Salesforce."

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Client Results


Increase in Product Sales


Improvement in Performance Metrics


Increase in Pipelines


Increase in Contract Values