Recently I was asked by the Sales Enablement Society (“SES”) to offer my definition of sales enablement, as an alternative to the one the Society’s Definition Working Group came up with. The article I wrote was then published on their website and in various sales management magazines. And I felt it was important enough to make it the topic of this podcast.
I took this on very seriously because I believe that the definition should serve as a beacon, identifying what we need to do to make sales enablement successful. So in this podcast I will define sales enablement and identify the six key infrastructure factors to consider, then discuss each.
Founder & CEO
Bob Junke is the Founder and CEO of Adventace®. He is also the author of the bestselling book, Create the High Performance Sales Environment® and creator of the Adventace Sales Management System™, a Salesforce-based application that enables a high-performance sales environment. You can learn more about him at Bob’s Bio, and reach him directly at firstname.lastname@example.org or +1 724-443-2383.