A working group within the Sales Enablement Society has come up with a draft definition of what Sales Enablement is:
What is Sales Enablement?
Sales Enablement ensures buyers are engaged at the right time and place, and with the right assets by well-trained client-facing staff to provide a world-class experience along the customer’s journey. While utilizing the right sales and performance management technologies, in addition to synergizing cross-organization collaboration, Sales Enablement optimizes the selling motion in order to increase pipeline, move opportunities forward and win bigger deals more efficiently to drive profitable growth.
What do you think?
I will be writing about this and related topics in the weeks ahead.