by Bob Junke | Dec 21, 2019 | Blog
The 2015 MHI Sales Best Practices Study found that salespeople engaged in B2B selling must now sell to buying committees with an average of 5.8 buyers. The findings in the study also state that in today’s world of “rising buyer expectations,” these...
by Bob Junke | Sep 20, 2017 | Blog
Introduction Two types of buyers now dominate the B2B buying world. Sales managers should deploy the sales enablement strategy described in this article so that their sellers can successfully sell to both. We’ll start by using the research-based model that defines how...
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