by Bob Junke | Jun 24, 2019 | Blog
The Sales Enablement Effectiveness Gap In their joint study Heinz Marketing and Highspot concluded that, “New research shows a massive gap between the importance and effectiveness of Sales Enablement.” They affirmed that gap in their follow up study when they said,...
by Bob Junke | May 9, 2018 | Blog
See my latest publication in Sales Initiative: Bob Junke spells out true meaning of sales enablement. Think you have sales enablement sussed? Sales expert Bob Junke, of Adventace offers the ‘true’ meaning of sales enablement – and how to make it a success. Podcast Bob...
by Bob Junke | May 9, 2018 | Blog
See my latest publication in Sales Initiative: Bob Junke spells out true meaning of sales enablement. Think you have sales enablement sussed? Sales expert Bob Junke, of Adventace offers the ‘true’ meaning of sales enablement – and how to make it a success. A Deeper...
by Bob Junke | Apr 30, 2018 | Blog
Recently I was asked by the Sales Enablement Society (“SES”) to offer my definition of sales enablement, as an alternative to the one the Society’s Definition Working Group came up with. The article I wrote was then published on their website and in various sales...
by Bob Junke | Apr 30, 2018 | Blog
Recently I was asked by the Sales Enablement Society (“SES”) to offer my definition of sales enablement, as an alternative to the one the Society’s Definition Working Group came up with. The article I wrote was then published on their website and in various sales...
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